1. Determine the buying journey of an ideal customer.
Businesses should know more about their buyer journey before creating content, blogs, case studies, lead magnets plus other materials that will draw ideal customers. Usually, a web designer’s client buyer journey includes the following:
Being aware of issues or challenges
Considering possible solutions and options
Evaluating ideal choices
Deciding on and hiring a web designer
When they know their buyer journey, they should create content that provides the information needed by prospects at all stages of the journey and match content with strong CTAs (calls to action). The point is that they should send the right messages and CTAs to ideal customers at the best possible time for them so they can take a logical step further to decide on making a purchase.
2. Focus on the next best step.
The landing pages, sales pages as well as CTAs that are most effective are those that focus on the next logical step. A guy wouldn’t ask a lady to marry him on their first date but would ask her out on another date. Therefore, businesses should avoid making their CTA too big very early in their relationship using leads and prospects. They should rather focus on the best thing to do next.
During the stage of awareness, the next best step is to visit the website, read one blog post after another then download the tips page.
During the stage of consideration, the next move is to read a blog, go for a webinar or else, download an eBook to find out about possible solutions.
In the stage of evaluation, the next thing that could be done is to go over case studies and testimonials, portfolio, frequently asked questions and know more about the services being offered.
When it comes to the stage of decision, the next step is to contact the site or accomplish the new project inquiry form.
3. Solve the problems of the ideal customers.
Understanding ideal customers means that businesses are familiar with their pain points, issues and challenges plus the things they worry about that lets them stay up all night. They should also know the things they desire, dream of and want most. Customers need their existing problems to be addressed to get their desired results.
Web design packages must make sure to deliver the things that ideal clients require yet be presented in messaging about their existing problems and their desired results. This only means, businesses should sell the things they want and deliver the things they need.
At times, freelancers get so involved in the products they are selling that they often forget to associate what they offer with the things that their customers want most, which makes it a struggle to get sales.