It reflects a company’s customer service.
When people look at a website, they can tell more or less how a company will treat them. Its design will give them an idea on how the eCommerce business views its audience. If a website is not designed with much effort, the audience will feel that the company will not exert effort to help them.
A website’s job is similar to that of a customer sales representative. When it is vibrant, modern and enticing, its audience will feel more welcome on the site. They will get the impression that the company is approachable, especially to new users who visit its site.
On the other hand, when a site is outdated and uninteresting, this makes a business look unapproachable. Users do not want a business that does not give them much importance to give a good impression.
A web design is considered as a business’ digital face. In case potential customers enter a physical store, they certainly want to be welcomed by friendly faces. In the same way, an up-to-date and modern web design will look friendly and approachable in greeting those who visit their site.
It develops trust with its audience.
Users seldom trust websites that are poorly designed. When they see that a website is poorly designed or its information is not updated they will refrain from visiting it. They may see it as shady and doubtful since it has an outdated web design.
This is like a person planning to order by the bulk from a manufacturing company. He will be investing an significant amount of money and so, if the manufacturer’s website design does not convey trust, they will look for another supplier to bring their order to completion.
On the other hand, when a site shows professionalism, this builds trust with its audience. They will feel comfortable in viewing it and confident in ordering from such a site.
It is crucial to build trust with an audience in order for them to remain on the site. When they stay longer, this provides the business with more opportunities to capture those leads.
It is being done by competitors as well.
If there is one big reason why businesses need to give importance to web design is competitors have already been using web design. If they want to stay in the competition, they should also use web design for their site.
Certainly, they would want their website to be set apart from the rest of the competition. If their site is old fashioned, outdated and of poor quality, they will be surpassed by their competitors. Their website will outperform their website.
They will lose leads to competition, that will draw more leads since their page looks more enticing.
A web design gives an opportunity to make their business stand out from the competition. A business and its competitors usually have similar products/services as well as pricing. So, they need something that will set them apart from the rest.
That one important thing is a well-designed website that provides businesses with an opportunity to display their outstanding features. Businesses should give them every reason to choose them over the competition.